Job Description

Position: Brand Manager

Purpose:

• To contribute to and influence the development of the brand image and performance.
  
• ​To manage the overall trading and marketing’s Brand against the agreed KPIs.
  

Accountabilities and responsibilities:
 Business lead of the Brand Marketing and Merchandise Management & Planning.
 Communicate and influence all the shared service activities to support Brand’s requirements i.e. Supply Chain, Finance, IT, Legal, HR.
 Ensure that the Brand is being consistently operated within the guidelines set out in the Brand’s Operations Manual.
 Ensure all KPI’s are achieved through maximizing Sales & Profit whilst minimizing Stocks, markdowns, terminal levels in order to exceed planned profit.
 Provide accurate sales forecast to identify stock requirements.
 Manage in-season Open-to-Buy down to season/category level
 Manage pricing, promotional and clearance markdown activity within budgeted levels.
 Manage the critical path form order signing to in store to ensure the product is in the store when planned.
 Manage and buy stock mix of fashion vs basics, ensuring good availability on key volume basics.
 Work alongside optimization to ensure optimum stock level in store.
 Identifies market and key fashion trends to maintain a detailed understanding of the required product area.
 Regularly carries out store, competitors and supplier visits.
Management:
 Manage and develop an assertive, dynamic culture within the team, displaying strong management skills to enable achievement of the business goals.
 To coach, motivate and develop the office and store team.
 Good teamwork’s skills, a willingness to participate as full company team.
 Demonstrate strong communication skills, being able to communicate effectively with all levels of the business inclusive company and Brand’s senior management.
 To demonstrate a flair for generating and recognizing imaginative, innovate ideas and solutions which have commercial gain.
 Be able to display a confident and professional style at all the times, taking appropriate actions to influence the achievement of the business goals.
Technical and behavioral skills, knowledge and experience:
 Ability to use Microsoft programs
 Use of analytical systems
 Leadership
 Strong interpersonal skills & adaptability
 Motivated & enthusiastic team
 Maintaining brand image and stocks agreed levels and targets
 Achieving sales and profit to plan
 Prepare and achieve agreed targets
 Budgeting
 Commercial awareness
 Experience in major retail company
 Supply chain management
 Strong personality and used to work with international companies.