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Assistant Store Manager

Job Type
Client Headcount
Experience Required
10 - 20 years
Job Function
Sales & Business Development
Luxury retail

Job Description

Our client is a luxury fashion house. They have been considered one of the world's most prominent fashion houses and known for its modern and iconic pieces for men and women. Today, they market a broad range of women's and men's ready-to-wear products, leather goods, shoes, and accessories.

STORE LOCATION: Bangkok, Samutprakarn, Phuket 
JOB TITLE:              Supervisor / Assistant Store Manager
Reports hierarchically  to
Store l Manager
Jobs supervised
Store Team
                                                           MISSION OF THE ROLE
As a Brand Assistant Store Manager you will lead and support Store Manager to achieve store business objectives whilst acting as a Brand Ambassador by promoting the values and the ambitions of the brand within the market place.
You will be a dynamic and inspiring leader with a genuine customer centric attitude and strong skills in building relationship with Brand customers, whilst acting with the highest integrity and entrepreneurial attitude across  all store operations responsibilities.
KEY WORDS: Engage, Role Model, Coach.
1.        Customer Understanding & Engagement
-             Develop and maintain solid and trustworthy customers relationships
-             Collaborate with local Marketing/CRM teams to develop and carry out initiatives developed to activate specific clients segments and achieve targets
-             In partnership with the local Marketing/CRM referent socialize  and implement a strong clienteling initiatives aligned with the Brand Brand Strategy to strengthen customer relationships  and increase customer spending;
-             Insure the Selling Flow is consistently executes. Act as a role model using storytelling to develop an emotional connection for customers with the brand and promote brand loyalty;
-             Act as a Sales Leader, playing a leadership  role on the sales floor whilst ensuring the highest level of customer experience;
-             Create a welcoming and inclusive environment for all customers by aligning with the Brand Code of Ethics and holding others accountable to them
         KPI’S: CRM Database Management , Customer Portfolio, Management,  Retention Rates
2.        Business Development and Sales Management
-             Drive and maximize sales performance to consistently achieve the overall sales budget objectives while ensuring operational integrity and  monitoring stores profitability;
-             Build up a network to promote brand awareness and develop business using all relevant  data and the benchmarking of competitors;
-             Lead the team on the sales floor during daily store activities to optimize  team member productivity and make sure additional selling and cross-selling skills  are known and mastered;
-             Analyse external market trends and store results to propose new ideas for business development of each product category and MTM initiatives;
-             Partner with local Merchandising team providing effective feedback on products and collections to grow the local business
             KPI’S: Annual Sales vs. Budget, Cross Selling & Upselling, Avg. Ticket, Store Conversion 
3.        Team Development
-             Attract the best profiles through networking and market scouting . Facilitate the on-boarding plan for every new employee;
-             Identify in-store training and development needs and coach store team to develop competencies and support their growth
-             Communicate information related to Company/Region priorities and goals and nurture a positive and dynamic internal environment;
-             Motivate and engage the team by maintaining high performance standards providing regular and constructive feedback
-             Implement effective solution/resolution for all employees relations issues in collaboration with HR and Area Retail Manager
             KPI’S: Staff Turnover, Sales x FTE, E-learning completion
4.        Brand Presentation
-             Ensure the team develop a full product knowledge through specific training on brand pillars and season collection;
-             Ensure interior and exterior image of the store is maintained according to VM Company guidelines and collaborate with VM to maximise store product availability;
-             Ensure store experience (team grooming, music, video, food and beverage ect.) and store maintenance  are up to standards according to Company guidelines;
-             Keep up to date on stock situation and proactively work with local merchandising planning teams on stock consolidation and transfers;
             KPI’S: Retention Rate, Feed-back from Regional and Corporate HQ
5.        Store Operations
-             Ensure the store applies compliance requirements to all areas of operational activity: loss; asset protection; inventory control management;
-             Ensure consistent and high standards MTM in-store operation to  excel in MTM services;
-             Assess, monitor and improve store’s alteration standards through managing store customer advisors and tailors;
-             Ensure usage of digital services to increase business opportunities and improve customer service .
KPI’S: Inventory Results, Digital Service Usage, Local Audit Program
Internal:  Retail Merchandising, Marketing, Retail Operations, HR, Finance
External: Landlords, Hotels, Clubs, Trade Associations


(Functional and core competences, key professional experiences, language requirements, education , travel requirements )
Selling, Product Knowledge, Inventory Control & Loss Prevention, Employment Cycle, Policy and Compliance
ZEM Proficiency Level
Level 3 – focus on Customer Centricity
Key Experiences
       In-Store experience , Supervising/Coaching experience, Hospitality/Luxury          backgrounds is a must
       As required by Local Market
       As required by Local Market
Travel requirements
       As required by Local Market

Compensation & Benefits

If you need more information, please feel free to contact us at 02-637-9320 or e-mail: [email protected]

For private discussion, please call directly at 065-951-5235 (K.Bank)

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Tel : 02-652-0775
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